Africa Foundation For Young Media professionals has struck a partnership deal with SouthWestern University’s Mass Communications department, Ijebu Ode Ogun State to build capacity development of its students in the area of digital creatives, content development and media entrepreneurship programme.

The challenges of the media industry now require collaboration between ‘town and gown’. Every forward looking media, mass communications department and Journalism Training Institute must continuously seek a way to collaborative in exposing it students to relevant skills which will prepare them for the challenges ahead.

It is no longer news that every industry is continuously going through disruption.  Media industry faces more challenges with everyday requirement of meeting the technological adaptation and new skills development which match the daily challenges. Beside this, the challenges of ‘wannabee’ journalists, quack and untrained journalists represented by many citizen journalists is pushing a new demand on trained media practitioners to become the best as well as distinguish themselves

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Speaking on the development, the acting Head of department of SouthWestern University’s mass communications, Mr. Emmanuel said “we strongly believe this partnership which commences on July 20, 2022 with the first capacity development for our students will help build a prepared army of future media practitioners Nigeria and Africa need”.

The Executive Director of Africa Foundation For Young Media Professionals, Yinka Olaito, said “I am happy we are able to strike this collaboration and partnership with a private University. Not many institutions here care about the future of their students who will be sent to the labour market without required skills”.

On our part, as an organization, “we continue to look for opportunity to invest in the next generation of media practitioners so they can be fully equipped for the challenges ahead”, Yinka Olaito concluded”.

Part of the highlights of the above collaborations will be a workshop for the entire Mass communications students of the university scheduled to hold on 20th July, 2022.

This workshop will cover some of the following: how to take advantage of techn9ology for media practice, essential skills media students must learn before they graduate, media entrepreneurial skills development, positioning for the future, best strategy for content and news story development and how best to collaborate with others across the globe to produce multiracial human angle stories.

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